This study examines the campaign practices of political candidates in the Barangay Election to strengthen electoral integrity. Using a descriptive resarch design, data were gathered from 355 registered voters across eight villages, with demographic profiles considered regarding age, sex, civil status, and highest educational attainment. Most respondents (60.28%) were below 45 years old, reflecting a segment of the electorate highly exposed to traditional and digital campaign strategies. Findings revealed that premature campaigning was widespread, with the wearing of campaign apparel such as T-shirts bearing candidates’ names and images emerging as the most dominant practice across all demographics. Campaign strategies were heavily characterized by distribution of material goods -- including T-shirts, bags, food, and drinks -- alongside excessive media exposure of candidates. Vote buying and selling also persisted in varied forms, ranging from direct cash inducements to logistical support such as transportation of voters. Demographic differences shaped how these practices were experience: younger and single voters reported greater exposure to direct inducements and covert tactics, while older and married voters emphasized logistical support. The researcher conclude that barangay elections remain deeply rooted in visibility -- driven and clientelistic campaign practices, with candidates tailoring strategies to specific voter profiles. To address thease persistent challenges, the study recommends stricter COMELEC monitoring and sanctions against premature campaigning, regulation of media exposure and oversized paraphernalia, intensified enforcement against vote buying, and targeted voter education.