Customer Satisfaction with Institutional Services Among Fourth-Year Business Administration Students at North Negros College, Cadiz City
Rosevic G. Bais¹, Darien Q. Bais², Marylou Ambrad³, Marjevic Ciocon⁴, Krystine Joyce D. Orcena⁵
¹,²,³,⁴,⁵ North Negros College, Juan-Luna, Villena Sts., Cadiz City, Philippines
Abstract

This study aimed to determine the level of customer satisfaction of fourth-year BSBA students towards the services offered by North Negros College during the Academic Year 2024–2025 and to serve as a basis for the formulation of a development program to improve institutional services. Regarding the respondents' profiles, the majority were older female students. Regarding satisfaction levels, Student Personnel Services, Library Services, Finance Services, and Campus Facilities were rated as moderately satisfied, while Guidance Services was rated highly satisfied. When all areas were combined, respondents' overall customer satisfaction was moderate. When respondents were grouped by age, there was no significant difference in customer satisfaction across all service areas. However, when grouped by sex, significant difference was found in Student Personnel Services, Finance Services, Campus Facilities, and across all areas. No significant difference was observed in the areas of Guidance Services and Library Services. The findings revealed that age does not affect students' level of customer satisfaction, whereas sex does in selected service areas. Guidance Services emerged as the institution's strongest area, while Library Services, Finance Services, and Campus Facilities were identified as areas needing improvement. Based on the study's results, it is recommended that North Negros College enhance library resources and internet connectivity, strengthen scholarship and financial assistance programs, improve campus facilities, particularly recreational areas, and adopt gender-sensitive approaches to service delivery. The formulation and implementation of a development program are therefore necessary to enhance the quality of service and increase student satisfaction.

Keywords: BSBA Students, Customer Satisfaction, Student Services
Suggested Citation (APA Style 7th Edition):
Bais, R. G., Bais, D. Q., Ambrad, M., Ciocon, M., & Orcena, K. J. (2026). Customer Satisfaction with Institutional Services Among Fourth-Year Business Administration Students at North Negros College, Cadiz City. Global Journal of STEM Education & Management Research, 2(1), 249-257. https://doi.org/10.5281/zenodo.19624746
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